Wednesday, May 20, 2009

Reverse Cell Phone Lookup - The False Promises of a Large Database

The biggest mistake that people make, when performing reverse cell phone lookups, is that they think they can do it for free. Quickly they find out that this is not the case. However, an even bigger mistake is when they actually bite the bullet and end up paying a company a fee to access their database, and only evaluate the worth of the company based on how many records they have in their database.

There is a number of reasons why shear number of records is not the best indicator of whether or not you will get the search results you want, when performing a reverse cell phone lookup. I will explain a number of reasons why this is so.

First of all, there is a difference between having a large database and an accurate database. Many companies know that people find it attractive to sign up for them if they have a large database. So what they do is they fill it up with a lot of old and outdated records, or even duplicated records, and then try to entice you to pay for their services because they simply have a database of millions and millions of different cell phone numbers.

There is another reason why a large database doesn't necessarily mean that you will get the results you want. In this case, what they will often do is purchase a list from other companies, and enter them into their database. This is also undesirable, because companies who shortcut the process of compiling their own database often will not verify the records they have purchased for accuracy. Instead, they usually look for somebody with a list for sale that has the lowest price possible. Usually, people who sell for the lowest price possible are those whose records are not accurate.

Instead, if you're going to purchase a service to perform reverse cell phone lookups, factor much more into the equation than the number of cell phone numbers in the database. In addition, take into account the reputation. Find out exactly what they stand for based on unbiased reviews and third-party sources. Search the Internet to find these -- they are worth their weight in gold.

Also, make sure that you make your purchases with a credit card. Why is this important? That way you can file a claim to dispute the charges if you get ripped off.

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